Digital Fundraising for Non-Profits
Time and technologies have changed over time. We have evolved digitally and much of our work is dependent today on devices and the internet.
Digital consumer numbers are growing enormously. Its age of social media, online videos, and interactive websites.
Below are some ways, we can do digital fundraising for NGOs
Website/Blog
Your audience will be only digitally connected when they use your optimized website. The website should be search engine friendly and responsive. The most important part is “Content” which plays an important role in engagement. Writing a blog about your work and updating your websites using keywords helps generate organic traffic and donation.
The website should be interactive and Search Engine Optimised (SEO). A donation Page is key to get digital funds. Hence, it should be optimized and content should appeal to the audience to make donations. Optimization of donation page includes speed loading, website security, and mobile responsiveness.
Social Media
Its age of social media. These platforms cannot be ignored for engaging audiences, traffic generation, branding, or reach. All social media channels like Facebook, Twitter, Instagram, and LinkedIn are equally important as a pool of audiences under different interests, and demographics are found here.
Social media advertising and organic traffic-getting techniques help us to generate funds via lead generation, website traffic, and running campaigns to showcase social issues.
Crowdfunding
It’s a popular form of raising funds digitally. Crowdfunding platforms like ketto, Give India, Milaap, Impact guru provide tools to fundraise for NGOs in India.
Apart, from that one needs a good social media presence to raise funds and meet targets.
Affiliate/Partners
When you lack expertise and skills then reach out to the partner organizations or individuals who have the skillset and knowledge. Affiliate/partner programs can help amplify reach and engage different audiences. Collaboration with YouTube, Facebook, Instagram influencers can boost digital fundraising campaigns and help generate funds.
Creating a database of subscribers, donors, prospects/supporters for any form of organization whether it’s small, medium, and large building email lists, and engaging them with email tools is essential. Designing a supporter’s journey is an important part of fundraising campaigns. In fact, email communication cost is nominal and regular updates and fundraising emails help generate funds for nonprofits.
Letzrise consultancy services provide end-to-end services related to hybrid retail marketing strategies. Write back to us at info@letzrise.com.