3rd May 2021- 14:43 HRS
Friends today I’m getting to bring an episode on lead generation that happened on the Letzrise webinar platform on 2nd May 2021 at 20:00 hrs.
Letzrise may be a consulting company that has an aim to let the planet skills having a Hybrid retail giving plan could change the business’s scenario within the current pandemic. to understand more visit www.letzrise.com.
Mr. Ravi Dube has spent the last 8 to 10 years in Digital marketing especially in Lead generation strategy for various nonprofits and for profits. we’ve known one another for nearly 6 years. The session was so exciting I’m presenting below what questions asked and what came out as insights.
The webinar starts after welcoming all the attendees.
Deb asks the primary question: – Mr. Ravi what does one believe the present pandemic situation, how lead generation can change the business scenario?
Ravi: – As all folks know current pandemic has affected every sort of business and their normal operation. during this circumstance, the way forward is how we manage to try and do what we do for our business. The digital channels remain the sole door to urge connected to the prospects. The lead generation within the pandemic digitally is often a game-changer. Below are
Some impacts that will be made with lead generation digitally:
Social distancing is new normal. Generating leads and interesting digitally can bring business. So, please continue using the digital channels to the utmost
Branding digitally during this pandemic and using creative ideas like launching products or services that benefit your existing/ new acquisition can help the business grow new audience followers alongside lead generation
Lead generation campaigns will help you to reach new market segments.
Open areas for brand spanking new test and engagement
Makes cost-effective process development
Duration- 5 Minutes
Deb asks the second question – What consistent with you’re the important challenges marketers will face while going for the web lead generation now during this pandemic?
Ravi- This question can be answered in two ways:-
For existing digital lead generation organizations:
They need to implement their learning very sensibly as they need data about their performance
Use/try new ideas like using very appealing creatives and interesting their existing results intake action
The pandemic isn’t normal time so marketers got to pitch very intelligently by understanding the behavior of their audience
The cost of selling goes to be high. Hence, engaging leads and making the foremost conversions goes to be a challenge. However, I might say consistency is that the best practice to be implemented, and implementing key learnings is that the most.
For new Online lead generators. The challenges would vary. as they’re moving digitally initially:
The transformation from offline to Online
Developing digital channels
Resource mobilisation
Customer Online engagement and Conversion
Duration – 5 minutes
Deb Ask the third question- What are the simplest platforms you think that anybody can take up to get online leads for getting back to winning ways of their business?
Ravi- Digital world is just like the universe. I will be able to have mixed answers to the present. I repeat, for any business customer is usually initially. So, during this pandemic time, I might say, first build the web communities, grow your social channels, build emails/phone lists. Now, talking about the lead generation I might say below are very tested methods that have worked for several businesses within the past and can also help during this pandemic:
Optimized Website/Blog
Engaging Social Media channels
Email calendar
WhatsApp for optin data
Digital partners
Duration- 3 minutes
Deb asks 4th Question- What are the items we should always be keeping in mind while going for online lead generation?
Ravi- Checklist for a web lead generation would be:
Data from past campaigns
The persona of your audience
Goal/Objective of your lead generation campaign
Engaging content and tacking campaigns digitally
Duration- 3 minutes
Deb asks the 5th Question- are you able to share an example of a successful online lead generation that you simply were a part of and had success with?
Ravi- Sharing the campaign case study
Duration- 10 minutes
Deb asks the 6th Question- what’s your input on the failures of the lead generation process?
Ravi- I might say it isn’t failure but learning/ testing new things. The digital lead generation process is extremely dynamic and there are no fixed thanks to it. So, good testing makes campaigns successful and patience is that the key thereto.
Duration – 3 min
Deb asks the 7th Question- Can you tell me What is the drawback of an unsuccessful lead generation process and what are the steps to avoid it?
RAVI- if you don’t manage your lead generation campaign properly then you will face losses. It involves cost. Hence to avoid one should keep the below-mentioned points in mind before launching campaigns:
- Having a budget and timeline for the campaign is a must.
- Implement learning from your previous campaigns
- If you’re new, take the assistance of professional
- Design creatives/content that have proper CTA
- Keep messaging clear
- Track campaign daily
- Optimize audience just in case it’s not working
- Testing multiple audiences and creativity before expanding up your campaigns
- Have an engagement plan for leads
To watch the recorded session please click this link https://youtu.be/QHlTuyHGZdw