At First, We Didn’t Believe It.
We heard about the law of averages only a few weeks after we started Internet Marketing.
We were told that after we had used a certain marketing method for a few weeks, we would notice a trend. For instance, if we were making phone calls, we would notice that for every 40 people we called, 5 would ask for more info, and for every 10 who asked for more info, 1 would join. Or, for every 100 people who visited our landing page, one would take action that resulted in making a profit.
Our statistics would differ, they said, depending on the quality of our landing page, the attractiveness of our offer, our skill in talking on the phone, etc. We would have to keep track of our efforts and responses to know how much we would need to work to get the results we wanted.
This is what they told us, but we didn’t believe them. we were told that for our webpage, 400 visits a day would make me a solid profit. Well then, we thought, if we get 50 visits a day, we should make a profit after 8 days. Day after day went by without any profits. Week after week, we struggled, checked our stats, and hung our head in disappointment. we added up our visits for the month. Several thousand visits, and not one sale, or maybe two or three at best.
We remade our web page. Not once, but three times. No difference. The only way you can fail is by giving up. Keep trying. we was told.
Then We Saw It Working
After several months (it seemed like forever) we started noticing a few profit days each month. First We had three days of profit, then five, then eight. Of course, when we added things up at the end of the month, we were still losing money. We felt helpless. What was causing the profit, and why was it so sporadic? Was we at the mercy of chance? And if so, why was we so unlucky?
Silly us, we never thought about looking at our webpage visits concerning our sales. Sure enough, our magic number seemed to be 110. If we had 95 visits to our page in one day, we would lose money almost every time. If we had 100, we may lose money, and we may break even. It was a toss-up. If 110 people visited our site,
Wah-Lah! we were in profit mode!
This One Concept Could Ensure Your Success
Now we know this doesn’t seem logical, but it does work. If you will simply believe this principle, you will be on the fast track to success. Here it is again.
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The Law of Averages: When you start marketing, you will notice a trend. You will achieve your desired result after a certain number of attempts. That number will tend to continue. All you have to do to achieve your desired result is multiply the number of attempts by this magic number.
Of course, you will get better at what you do. Your phone skills will improve. You will tweak your page or ad copy, and begin to get better results. Things will get easier as you progress.
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But if you believe this principle, your success will be inevitable, and even though it may take time, you will achieve your desired result. It will only take you four clear easily recognizable steps. We won’t deceive you and say these steps will be easy, but you will know exactly what your targets are for each step.
- Set up your business.
- Choose your company or product, and decide what avenues you are going to market it in.
- Are you going to get a list of leads and call them? Are you going to make a web page? Does the company provide a web page for you to promote online?
- Plan your marketing strategy and get started.
- Keep track of your statistics. How much exposure do you need to make one sale, or get one sign-up?
- Decide how much you want to achieve, multiply by your required exposure, and work to obtain that much exposure. You will know exactly how much you have to work to achieve your goals!
That’s all there is to it.
Letzrise consultancy services provides end to end services for Hybrid retail marketing strategies. For more information write back to us at info@letzrise.com–
Authored by Deb, a fundraising strategist and nonprofit growth advisor with over 20 years of experience, this roadmap draws on deep expertise in ethical giving, storytelling, and donor engagement to help mission-driven organizations scale with purpose.