Friends SEO is a very vital part of an online marketing strategy, and with various SEO Tools You can make your marketing campaign work really work, A good SEO strategy can be made when you have done enough research, optimization, link building, and have a strong analytical understating.
Today we are going to share with you few tools which are very in demand and also popular in SEO strategy making.
Research tools-
1) KWfinder
KWfinder may be a fairly new research tool to the market, providing traffic data for keywords, estimated SEO difficulty, competitive data on sites ranking within the top 10, and far more. Its well-rounded feature set means you’ll use this tool alone for your keyword research without having to use multiple tools. Plans start at $49 per month.
2) Google Ads Keyword Planner
https://ads.google.com/home/tools/keyword-planner/
The Google Ads Keyword Planner has been mentioned several times throughout this book permanently reason, it allows you to download estimated traffic for keywords users are typing into Google’s search box—powerful knowledge to possess in your SEO toolkit. you’ll see what percentage of times a keyword has been searched in Google in granular detail. In recent years, Google has clamped down on the free data available to non-paying users, to access all the research data you’ll need a lively Google Ads campaign and must be regularly spending a minimum of a modest amount of cash.
3) Moz – Free and Paid.
https://moz.com/free-seo-tools
Moz offers keyword analysis, brand monitoring, rankings tracking, on-page SEO suggestions, program crawl tests, and far more. an important toolbox for each SEO practitioner, from beginner to advanced.
4) SEOQuake – Free
The SEOQuake toolbar gives you a strong set of stats for any site you visit, right within your browser.
SEOQuake also features a great option that provides you the important stats for page ranking in Google’s search results. an excellent tool for snooping on competitors and doing marketing research.
5) Ubersuggest – Free
https://neilpatel.com/ubersuggest/
If you want to use long-tail keywords then this is the tool to check.
6) LSIGraph: LSI Keyword Generator
Generate semantic, long-tail, and LSI keyword suggestions. Your PPC campaigns and your SEO campaigns will get benefit from this tool.
7) Answer the general public
Answer the general public crawls online and generates a huge list of questions your customers are asking, across the web, associated with your keyword.
Optimization tools-
1) Google Page Speed Insights – Free
https://developers.google.com/speed/pagespeed/insights
Google Page Speed Insights may be a fantastic tool provided by Google to assist speed up your site. Google Page Speed Insights will offer you a score on how well your load time is performing, and supply an easy set of suggestions to forward to your developers and speed up your site.
2) Google Snippet Optimization Tool – Free
https://www.seomofo.com/snippet-optimizer.html
This handy little tool allows you to type out title tags and meta tags and see a live preview of how your site will appear within the search engines.
3) Google Search Console – Free
https://search.google.com/search-console/welcome
Google Search Console is another useful gizmo. If you haven’t got Google Search Console found out, drop what you’re doing and set it up now! Google Search Console will report urgent messages if there are any severe problems when Google comes along and crawls your site. you’ll also submit your sitemap to Google from within Google Search Console, meaning you recognize Google has been given a friendly nudge to return around and devour all the content on your site. this is often a must-have SEO tool for each site.
4) HTTP Status Code Checker
If you’ve got ever found a URL redirect or asked your developer to, it is often an honest idea to see and make sure the redirect has been found out correctly. Use the redirect checker to form sure your redirects are returning successful responses to the online browser, so you’ll feel confident Google is picking it up properly too.
5) Lighthouse – Tools For Web Developers
https://developers.google.com/web/tools/lighthouse/
Lighthouse provides reports on website performance, accessibility, adherence to programming best practices, SEO, and more—with actionable steps on improving each of those areas. Lighthouse is best fitted to advanced developers performing on complicated projects, against finding easily identifiable improvements for easy websites.
6) Robots.txt Generator -Free
If you’re lazy like I’m, you’ll love this free robots.txt generator. Works great for both basic or advanced robots.txt users to make robots.txt files quickly and simply.
7) Schema Creator – Free
Great and easy-to-use tool to automatically generate your schema.org markup.
8) Pingdom Website Speed Test – Free
The Pingdom Website Speed Test may be a useful gizmo for monitoring how quickly your site is loading and find opportunities to form it load even faster. With the Pingdom Speed test, you’ll see how briskly your site loads, and the way large the files are on your site. you’ll easily find the massive files on your site that are chewing resources and bloating your load time.
9) Test My Site – Think With Google
https://testmysite.thinkwithgoogle.com/
This tool is both easy-to-use and indispensable for locating easy-win load speed improvements for mobile users—and handy for seeing how your site performs compared to competitors. Fortunately, the handy tool provides free reports and if you follow the recommendations and obtain your site performing better than competitors, you’ll figure out sort of a bandit within the search results.
10)Xenu’s Link Sleuth – Free
http://home.snafu.de/tilman/xenulink.html
Don’t be postpone by the old-school design of the page that gives this very powerful SEO tool for free of charge. Xenu’s Link Sleuth is one among the foremost powerful SEO tools available, which will crawl your entire site, or an inventory of links, and offer very powerful and juicy stats for every one of your pages, like stats on which pages have 404 errors, 301 redirects, server errors, title tags, meta desc tags, the list goes on! This tool has been around for years and maybe a must-have tool for the more advanced SEO practitioner.
11) XML Sitemaps – Free trial.
$19.99 for giant sites.
XML Sitemaps may be a fantastic tool for creating an XML sitemap to undergo Google. Useful for sites that don’t have a built-in XML sitemap functionality. The tool automatically formats the sitemap so it’s within the right format for Google and other search engines. With XML Sitemaps you’ll create a sitemap for your site within minutes.
Link building tools-
1) Link Clump
https://github.com/benblack86/linkclump
Possibly one of my favorite tools. Link Clump may be a free Chrome extension that permits you to spotlight and replica all the links on the page in one click.
2) Ahrefs All-in-One SEO Toolset – $7 trial, then $99 per month.
Ahrefs offers arguably the foremost up-to-date index of links pointing to websites and a highly accurate tool for analyzing links pointing to your site—and to your competitors. It also offers other competitive data, like keyword suggestions and estimated traffic numbers, so you’ll be sneaky and replica keyword ideas from your competitors.
3) Buzzstream – Free trial.
$24 per month starter plan available.
Buzzstream is that the darling of the many link builders and content marketers. it’s an end-to-end outreach platform, meaning it can find contact details, send emails, track relationships, and more. Buzzstream doesn’t allow automatic follow-ups nor one-click sending for your campaigns, so a touch of manual work is required to run campaigns through Buzzstream.
4) Hunter
Hunter is only focused on finding contact details and is extremely good at it. it’s a pleasant Chrome plugin that shows you all the contact details it can find for a specific site while browsing. In the Free plan, you will get only 100 contacts, if you need more then you have to pay $49
5) Mailshake
Mailshake is pure outreach. you’ll get to provide contact information yourself. it’s effective at sending personalized email campaigns, and you’ll import all the personalization info including name, address, and a private message via CSV file. Plans start at $59 per month.
6) Ninja Outreach
This tool is another end-to-end outreach platform, including finding contact details, sending emails, personalization, automatic follow-ups, and more. I even have noticed the bulk of bloggers on this platform invite you to pay to contribute to their site, which may be a downside in my opinion. Pricing starts at $299 per month.
7) Pitchbox
Pitchbox is more fitted to larger teams or campaigns, SEO agencies, and SEO professionals. It comes at a better price point, but it’s sometimes the well-liked tool for serious SEO guys and gals, thanks to having more features and adaptability than the opposite platforms. Plans start at $195 per month.
8) Moz – Link Explorer – Free for limited access. $99 per month for professional users.
Link Explorer may be a must for understanding the links pointing to your site and competitors’ sites. Cheeky little tricks with Link Explorer include exporting competitors’ backlinks and searching over these links for opportunities to create links to your site. For a better level of detail, I do prefer Ahrefs when it involves analyzing links, but Moz’s simple use and straightforward design for beginners make it a solid choice for SEO newbies.
Web analytics tools
1) Google Analytics
https://analytics.google.com/analytics/web/
Google Analytics is that the market leader in web analytics, and therefore the better part is it’s free. It allows you to trace the visitors on your site, where they came from, what proportion of money they spent if you’re running a web store, and you’ll track online inquiries if you’re running an area business. It’s an important tool for each website.
2) Call Rail
Call Rail is popular for its ease-of-use, international support, integrations with Google Analytics, Google Ads, WordPress, Salesforce, and adaptability. It also includes features like text messaging, geo-routing, voicemail, and more. Plans start at $30 per month.
3) Call Tracking Metrics
https://www.calltrackingmetrics.com/
Call Tracking Metrics is one more popular platform, which offers international support, Google Analytics, Google Ads, WordPress integrations, and overall, similar features to Call Rail. Some online user reports mention preferring Call Rail for its simplicity and adaptability and located Call Tracking Metrics a touch difficult to navigate but trust me it is very useful if you know how to use it. Plans start at $39 per month.
4) Crazy Egg-Free to start out. Plans start at $24 per month.
If you would like a visible indication of how visitors behave on your site once they arrive, Crazy Egg may be a fantastic tool. With Crazy Egg, you’ll get heat maps of where visitors click on the page. you’ll also see heat maps of how far visitors scroll down the page.
5) Google Data Studio
https://datastudio.google.com/overview
Google Data Studio will create visual reports so you’ll monitor almost anything—calls, ad campaigns on various platforms, search rankings, Salesforce leads, your bookkeeping system, the list goes on. the simplest part is, it’s free.
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The Author is a fundraising strategist and nonprofit growth advisor, helping mission-driven organizations scale sustainably through ethical giving, storytelling, and donor engagement.
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