@ Image credit:- Dan Cristian Paduret
Dear Friends, Lead generation can be a process where you can build your interest-based audience for the sales of your product, or lead generation can be a great social change driver. I have seen in my carrier many social setups used lead generation to educate the audience about the problem and Solution and if they are brought into a journey of awareness- interest- desire – Action then they turn up a great advocate to drive the change.
A good lead generation is only successful when it is built upon a strong lead magnet.
Lead magnet!! What is that exactly??
Lead magnets are digital pieces of content used to collect contact information from an audience.
Are there any advantages to creating lead magnets?
It is my opinion that 95% of those who consume your content on your site that has the appeal of sales have no interest in it, and 70% will never return to it. A good lead magnet catches audiences at the stage of product research and establishes a connection with them. Therefore, you have a chain: lead magnet – contact – contact warming – a deal using an email broadcast or a phone call. When the lead magnet is really good, the user will share it.
What should your lead magnet look like?
Ideally, it should be useful and practical. It should be relevant to your product. There should be a shared value between your business and customer goals.
Use the following ideas to create a lead magnet: –
Google Analytics is the first idea. Analyze which pages of your site receive the most traffic. Create a lead magnet that complements its content.
The second is- Q&A- List the most frequently asked questions. Create lead magnets that interest them.
Three – Do a search- Identify your customers’ interests in your sphere. If you can find out what are your customers searching you can hit a success.
Four- Local trends in your area. It is relevant not only for the digital world but also for beauty salons, interiors, and online boutiques.
Five-Provide feedback on your product or a competitor’s product. You can find out what is most important to potential customers here.
Six- Q&A websites like Quora. Make lead magnets that answer the most common questions about your topic.
Seven- Feel free to leave a comment on the blog.
Lead magnet ingredients
The first is- Analysis and segmentation of audiences. The second – Find out what your audience’s pain points are. The Third- In the spreadsheet, list all the ideas.
Items I should include as lead magnets
- A lead magnet will not perform if it does not have a hook in the title that identifies the benefit.
- In addition, your lead magnet shines when you explain its benefits to your audience clearly
- explain Why you need them and what they are for.
- Briefly describe the issues you are analyzing and the solutions you propose.
- The call to action is clear – download, register for a webinar, “yes, I would like to…”;
- There is a limited supply, urgency, and exclusivity.
Here are some examples of lead magnets:
- Free Trials – Visual content that asks the reader to sign up for free trials- Audiences love getting free trials- Lead magnets for free trials are common
- Consultation, Audit – Visual content to sign up for consultation or audit process
- Download the CatLog’s visual content.
- Quizzes- Visual content to sign up to take the quizzes. Audiences love to discover new things. The quiz is an excellent lead magnet.
- Review of Trends – Download the trends and reviews as visual content. If you provide users with a ready-made collection, they will appreciate it.
- Calendars- Provide a calendar template you can print or use online. The user will be able to celebrate their achievements there.
- Please publish the beginning of an article or study, and for the opportunity to read the continuation, please send an email.
- Visual content requesting a report, research, and statistics. This will demonstrate to the potential client that you are an expert in your field. We will reference and share research on a topical area, so you can reach a broader audience. In the form of infographics, this format looks especially clear and attractive.
- Webinars, masterclasses- Visual content asking users to sign up for a webinar or masterclass. This is an opportunity to visually showcase your expertise and communicate with clients. Event registration is a good reason to request an email address from a user. In addition, users will ask questions and you will better understand their concerns. This might be a good topic for the next webinar.
- Visual content asking to download a free template –
- Checklist – Visual content about a checklist of solving a problem or promoting a product
- Sign up for guidance and tips – A visual content asking for the email address
- Ebook- Download Free Ebook
Letzrise Consulting Services offered end-to-end lead magnet and lead generation services. Please contact us at info@letzrise.com if you are interested in using our servicesÂ