We often find that once we present a story with a drag to solution briefing, it tends to draw in various audiences. In India, there are thousands of Charities doing excellent work to form our Indian society diverse, equal, and suitable.
Some charities are working for the explanation for education for youngsters, woman empowerment, Human rights, saving the environment, Helping the old, helping the disabled individual, Empower LGBT communities, working for the rights of Animals, Fighting for democracy, Constitutional rights Etc.
And there’s an enormous cry within the charities for funds to realize the objectives. If Charites are hooked on CSR funding, then their project is highjacked by the company body that has given the CSR funding. If it’s grant dependent issue then the charity is usually struggling to realize the objectives and if they don’t then there’s always the uncertainty for the subsequent installment of the grant.
Charities got to find this answer that if they need independence then they ought to move far away from dependency on CSR funding and Grants and build a model which is financially independent.
That model can only be done by retail giving. And this has got to be done phase-wise and with the target.
If your Year one CRS & Grants pie is around 90 once in a while in Year two it should be 70% and 30% should be retail giving, In Year three the retail giving should be 45% and your CSR and Grants should be 55%, In Year four your CSR & Grant should be 30% and Your retail giving should be 70%. Once this is often done then you’ll see that your charity has begun to feel the relief and even have a stable financial income coming.
I will offer you a little example of how you’ll test one among the only ideas for retail giving.
I know that lot of charities have an enormous database of audiences who have sometimes have visited their website or subscribe to the newsletter or there within the database lying dormant.
Let’s say Charity X features a database of the audience with only Email id and phone numbers and therefore the number of that database is say around 20,000.
These 20,000 databases are often a game-changer if the Charity wants it to use in its fundraising objective. From this database, they will have a project to make a ground of Volunteers who might be trained to try to fundraising in their community.
Second from these databases by using online retail tactics you’ll have conversations with them and convey them into a daily giving program.
For e.g., just imagine if these 20,000 databases are approached and with a 5% conversation, we will speak to 1000 individual and from 1000 Individual if even 50 agrees to donate INR 500 a month for up to date 2 years (which will depend on charities mission what’s their cause and the way they’re solving it) you’re will get INR 500*24 Months= INR 12000 monthly which may be a good result. Remember this Database was lying idle in your charity and you weren’t getting anything.
Now you’ll even use the 20,000 databases to get a reference for further fundraising
Another test you’ll do is to get a database of the audience by using social media ad marketing platforms then bring them onto a conversation for support.
This can be started with a minimum INR 30,000 investment if you’ve got your presence in social media.
You can generate around 60 fundraising leads and with a 50% conversation as these are recently engaged leads. you’ll get 30 regular giving donors (30 donors* INR500 per month*24 months= INR3,60,000) See by Just investing INR30000 your potential income is INR 3,60,000.
And if you are doing invest monthly of INR 30,000 then by end of 11 months you’ll see your charity possesses 30*11= 330 donors
Now just imagine on 12th month these 330 donors will offer you = 330 and these donors will give you INR 8,10,000 in 11 months and you’ve got only invested INR 3,30,000
And albeit you’ve got taken our INR 3,00000 as other acquisitions cost you continue to get INR 5,10,000 which is around ROI of 1.54 which remains an honest result.
Letzrise consulting services bring in the end-to-end services for the above-mentioned strategies and if you want this change to happen write back to us at info@letzrise.com-
The Author is a fundraising strategist and nonprofit growth advisor, helping mission-driven organizations scale sustainably through ethical giving, storytelling, and donor engagement.