With the increasing use of the internet, blogging is something that has become an essential weapon in this game of popularity. One feature that has been able to connect a lot of people and network at a better level. It never makes your thoughts go wrong rather promotes individuality and represents the uniqueness of a particular brand. But that’s not all why blogs are helpful.
Here are all 9 ways that blogs are helping you without you knowing it: –
- It gives a professional look-
It helps in the presentation of a website in a more and organized manner. So, even brand is related to cartoons it’ll act as a ‘compound X’ and make your brand ‘Power – puffed.’ Get it?
- Gives you a good reach through SEO
Imagine trying to find a treasure. You’ve got all the things you need to get it, but the map does not point in the right direction? Wouldn’t you feel bummed? Yea, me too. Likewise, your readers are trying to find your treasure. SEO (Search engine optimization) is the map pointing right to your blog. Combined with this, if blogs are on a website, it increases your reach to you by a huge amount. It’s like a map pointing out that the treasure is right next to your house.
- Increases your social media reach
Since social media is a hub these days so, if we put it on the website and like social media, it’ll create a good audience and widespread the viewers in every possible platform. Social media also make follow people links and they also lead customers to directly investigate websites.
Not only this but these also build connections with influencers, and this leads them collaborating and promoting the website too.
- Blogs attract a more relevant audience
On social media though reach is better but it also reaches people who may not want the content you are selling. This invites criticism. Not that it’s bad, but some comments just ruin your mood with a blog on websites, you get an audience that is looking forward to your content. Audience who will get benefitted from your knowledge, no matter how little. Imagine having less criticism to reply to. Wouldn’t it be a mini-vacay?
- A good way to connect with clients
By representing your thought process, your uniqueness leads you to add permanent clients and those clients by the time give recommendations. Blogs on a website attract more in comparison to other platforms. The clients gained will be of similar interests and Through their feedback, you can personally also be better every day with the content.
- You can show your expertise well
Since you are writing and in the process of blog publishing, you go through a lot of research and modifications which not only enhances your skills but lets you represent your expertise well. It expands your horizons and leads you to show in a very reformed way.
- It increases your credibility
The image created by blogging adds to the legitimacy of the business. The trustworthy relationships formed to create an authoritative business image helps to boost brand engagement. Consistency is the key. Through all the right and genuine content, this step is achieved.
- Google Rankings
If the blogs are through the website the rankings are better, relevant, and professional. Google gives better rankings on it.
- Long Term Results
Let’s say you make a website with the support that is known for example- WordPress [ because it’s known for other things and considered more genuine by the audience]. Through that, if you even do e-mail marketing, your clients Will stick to you and for a longer time.
The Author name is Tanushi Goswami and she is a team member of Letzrise consulting services