During my online marketing tenure, I even have found that Google ad words are one among the simplest ways to get traffic for lead generation. I need to say getting traffic to the landing page or lead capture phase is that the easiest part but getting that traffic to convert into real-time hot leads for your product is that the hard part. Mainer times I did an error by getting frustrated and drop the campaign because it wasn’t giving profits or because I used to be doing it the wrong way? From all my failures I even have learned one thing, the most reason for AdWords failure in a lead generation campaign is that the total lack of keyword organization and proper targeting of the landing pages.
What I even have seen from my mistakes is that just by bidding on 100 keywords then writing one google ad then direct all their AdWords traffic to their one little landing page. It’s the sure-fire recipe to an AdWords disaster.
Let’s solve the issue:-
Problem 1 – We use too many Keywords!
Group the keywords tightly and write your ad consistent with the keyword you’re bidding on. If you do not organize your campaign this manner the result is going to be a particularly low CTR (Click Through Rate). If you are looking for better ROI, then generating High CTR is an absolute necessity. The typical AdWords user will never see a uniform CTR over 1 – 4% because they need poor campaign organization.
Problem2- we’ve too many keywords but not enough landing pages!
After getting your keywords organized and compiled into their own individual ad groups, Now you need several landing pages. We need more landing pages to match the keyword groups which we have created. If you’ll target your landing pages to the keywords that you simply are using in your advertising campaign, you’ll be presenting the visitor with far more relevant information. Once your Google ad and landing match their keyword query exactly then your chance of conversion goes much higher. The searcher feels you’ve got what they’re trying to find.
To double or triple the conversion rate of the lead generation campaign, you would like to construct a targeted landing page for each keyword phrase or closely related terms. I mean a replacement header graphic mentioning the keyword, your headline mentions the keyword, and your ad copy and bullet points also include that keyword. you’ve got created a lead capture page all-around the specific keyword you were advertising under. once you attend an inquiry engine you are not trying to find something “close” to what you looked for. you are looking for EXACTLY what you looked for.
Letzrise consulting services bring end-to-end solutions for Google ad word marketing, for more information write back to info@letzrise.com.
Authored by Deb, a fundraising strategist and nonprofit growth advisor with over 20 years of experience, this roadmap draws on deep expertise in ethical giving, storytelling, and donor engagement to help mission-driven organizations scale with purpose.