Friends I do know one method of lead generation that I acknowledged was the simplest among all others. This method was so impactful that once I used it in a methodical manner to my one among the prevailing businesses, I found my profit grew double. And with no extra marketing spends. once I checked with my fellow peer within the industry, surprisingly few of them only have implemented this.
So immediately create a Referral Strategy:-
The strategy that I’m pertaining to maybe a referral strategy. most significantly, ask them for a referral! For those of you married or with partners, remember to once you met them. Were you with someone you recognize, was there a connection to someone you recognize – or were they complete strangers that you simply just walked up to?
Businesses will tell you that they are doing well thanks to word of mouth. How well do they do? Most can’t quantify it. additionally, only a few have implemented any formal process or strategy to make sure a referral system is in its place.
A Referral Strategy in Practice
Let me share with you an easy strategy, which was put in place by a corporation that is selling eco-friendly products in India. I used to be very interested in their products and to check I bought a box of tissue made up of bamboo. you’ll mimic a variant of this strategy for your own business. The eco-friendly company created a card, which outlined in 5 short bullets, why they were an excellent platform and the way by buying their product you’re helping mother nature.
They must have given this card to all people who had brought their products. There were two blank spaces on the card. The first one has entitled the person who you can refer to the company and that referral will get a 15% discount. The second space was for the person who had just bought their product, which was me. If the card was used, that person then got a 15% discount as well. In other words, there was an incentive to pass on the referral. In addition, there was also a strong subliminal message to the person being referred. They were being told that not only had the referrer had their best product and that they were happy with it, they also were prepared to go back again to get their 15% discount.
I was very happy and this method pushed me to the drafting board.
Create a Referral Strategy Today:
- List all your existing customers and categorize them as per their interests.
- Ask yourself, what incentive you’ll give them to send you leads.
- Set yourself a target of what percentage of referrals you’re trying to find from each customer.
- Do it and measure it.
- Once you recognize what works, and what doesn’t – modify your system accordingly.
There is one other excellent spot to urge referrals. The audience who did not become your customers. Let’s think that you lose the sale, for whatever reason. you want to remember that there are good altogether people! once they tell you’ve got lost, be nice and understanding, you’ll do business again at a later stage. most significantly, ask them for a referral. the probabilities are, attributes will kick in and that they can absolve their conscience by supplying you with a referral.
Letzrise consulting services provide services for end-to-end hybrid retail marketing strategies. Write back to us at info@letzrise.com